How might scent take shape as a visual language? How do we begin to see what has always been felt, in its most fluid, ephemeral form?
Sun. Air. Oak. Earth. Oasis. Grove: each scent unfolds in a gradual sequence, moving from brightness and openness into something deeper and grounded.
In exploring how scent might be seen or felt, we invited visual artist, Genevieve Leong, to reinterpret each scent as an assemblage. Working solely from her existing inventory, objects (found and made), were gathered, placed, and composed in response to a feeling rather than definition.
Captured as a photo series, these compositions bring a new way of seeing. Here, scent becomes something that can be held, arranged, rearranged, and pondered upon; something that meets us where we are, or that feels right, even if only for a moment.
Our scent mists and sprays continue this ongoing thought: that scent can live with us in different ways, beyond what is fixed or expected. Six signature iterations, pared down and reimagined.
Read more about the work behind it here.
Explore the full range: Flameless →
About the artist
Genevieve Leong’s (b. 1992) art practice attempts to visualise the intangible. Beginning with the immaterial, her work often combines text, image, found and made objects and the manipulation of space to create what she describes as “an almost physical image”. The installations that she creates often embody an impermanence with possibilities for change, whether it be due to audience participation or natural environmental factors. Her work seeks to shed new light onto her emotions, sensations, and realisations.
Collaborative works together:
• 2026: Textile Ephemera
• 2026: Assemblage photo series (above)
• 2024: Foreword for The Scentscape Dossier
• 2024: oftentimes
• 2024: Loose Hold
Courtesy of genevieveleong.com
